Dear Diary, I found magic in the little things again.

I try to see the color and magic in everything. If I walk into an esoteric store, I am captivated by the smell of incense and all the treasures on the shelves. Finding a roadside rock shop feels like hitting the jackpot. And every time I pass a feather on the ground, I pick it up.

I add things to my collection and my home that speak to me. Things that don't seem like much but feel put in my path. I spend time tucked away in fantasy games and shows like Charmed and Grimm. And my ultimate dream has always been to run a crystal shop (or work in the death industry, but that's a bit more selective 🪦 Yes, my wedding ring is coffin-shaped).

But for years I felt like an imposter. I had a crystal collection, but I didn't know the names of most of them. I had a tarot deck, but I didn't know how to read it. I had jars of teas and herbs, but I didn't know their metaphysical uses. 

I would see YouTube channels and Instagram accounts where people were so knowledgeable about crystals and practised in tarot and fluid in herbal magic. I felt diminished. Like I was playing witch while others were practicing it.

Which is bullshit. 

Finally, I am beginning to realise that it doesn't have to be all or nothing. That's not what magic is about. You can study magic, but you can also live it. You can look for it, listen for it, and curate it. Magic is something you experience, something you feel, something you believe in. It can be the tiniest thing like a garlic clove in the window, or the silliest tradition, like midnight margaritas. 

I wanted to start Freyja's Market to have a place to celebrate magic in all its forms. And to celebrate every person who is vulnerable enough to believe in the power of magic. I invite you to "walk the streets" of Freyja's Market, visit the creators, and take with you what fills your cup.