Dear Diary, A New Creator Has Joined Our Circle

Dear Diary, A New Creator Has Joined Our Circle

Today feels like a turning point. Freyja’s Market has grown by one more star in our constellation, and I couldn’t be more thrilled to introduce you to Sow the Magic.

They’re the second creator to join our marketplace, and honestly? They’re a vibe. Imagine the colors of candy spilling into your everyday life—seed packets that look like tarot cards, bath bombs kissed with real lemons and mandarins, and lush bath salt soaks infused with intention. Every piece they make feels like a spell you can hold in your hands.

When I invite a new creator into Freyja’s Market, it isn’t random. I follow a rhythm, a little inner compass that guides me:

  1. Are their products handmade, not mass-produced?
  2. Are their creations unique—something you won’t stumble across on Amazon or Temu?
  3. Can they offer wholesale so their magic can ripple further?
  4. And maybe most important of all: do their creations carry the feeling of magic? Not a copy-and-paste kind of magic, but something unmistakably their own, the sort you can’t replicate no matter how hard you try.

Sow the Magic checks every one of those boxes—and then some. Their work is radiant, joyful, and brimming with intention. It’s the kind of artistry that makes you pause and think: yes, this is exactly the sort of magic I want to invite into my life.

So, here we are—welcoming Sow the Magic into our circle. Their creations are now part of the tapestry we’re weaving at Freyja’s Market. And I can’t wait for you to experience them too.✨

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